This article was originally posted by The Shout on Friday, 22 October 2021.
As New South Wales emerged from three months of lockdown, customers returned to venues in droves, with Espresso Martini’s proving to be the most popular drink, while Aperol Spritz, Margaritas and Victoria Bitter also proved popular.
According to data from leading at-table ordering platform, me&u, there was an 82 per cent uplift in sales compared to the week prior to lockdown, with food and beverage spending increasing 60 per cent and 112 per cent respectively.
Founder and CEO of me&u, Stevan Premutico, said: “Sydney was back with a bang! It just went nuts. It was just so beautiful to see everyone out and about socialising and connecting again after three months of lockdown. Makes you realise how much we value a beer, a burger and great times around the table with friends and family.”
Espresso Martini sales topping the charts over the week, up 210 per cent, Aperol Spritz and Margaritas were also up by 254 per cent and 1359 per cent, and in true Aussie spirit VB sales surged 12,578 per cent.
Premutico added: “We’ve missed hospitality and are thrilled to see NSW venues starting to open up their doors again. The support for the industry was nothing short of exceptional with tips increasing 175 per cent and we know the Australian landscape will only come back stronger with VIC on the horizon. This is our way of saying thanks to all the great people of hospitality for opening the doors and allowing us back in again.”
me&u partners with 500+ of the best brands in the country including the likes of Merivale, Rockpool Dining Group, Solotel, Moon Dog, The Portsea Hotel, and Howard Smith Wharves.